Privacy Policy

Effective Date: 6 April 2026  |  Last Updated: 6 April 2026
Your privacy matters to us. This policy explains how we collect, use, and protect your information.

Who We Are

Brida is a women's innerwear brand, trading as Venus Garments International, a proprietorship registered in India (GSTIN: 32ADAPJ5385Q1Z6), with its principal office at IX/132B, Venus Garments International, East Marady, Muvattupuzha, Ernakulam, Kerala – 686673.

This Privacy Policy applies to our website www.brida.in and governs all data collection and processing activities in connection with your use of our platform.

Information We Collect

We collect information that is necessary to provide you with a seamless shopping experience. This includes:

Information you provide directly:

  • Name, email address, phone number
  • Shipping and billing address
  • Order details and purchase history
  • Account credentials (if you create an account)
  • Communications you send us (emails, WhatsApp, reviews)

Information collected automatically:

  • IP address and approximate location
  • Browser type, device type, and operating system
  • Pages visited, time spent, and browsing behaviour on our site
  • Referring URLs
  • Cookie and tracking data (see Section 5)

How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfil your orders
  • To send order confirmations, shipping updates, and delivery notifications
  • To handle returns, exchanges, and customer support queries
  • To personalise your shopping experience and product recommendations
  • To send promotional emails and offers (only with your consent)
  • To improve our website, products, and services
  • To detect and prevent fraud or unauthorised activity
  • To comply with legal obligations under Indian law
Marketing: We will only contact you for promotional purposes if you have opted in. You may unsubscribe at any time by clicking the link in our emails or contacting us directly.

Sharing of Information

We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following limited circumstances:

  • Logistics Partners: Courier and delivery companies to fulfil your orders (name, address, phone number).
  • Payment Processors: Authorised payment gateways to securely process transactions. We do not store your card details.
  • Technology Platforms: Shopify (our e-commerce platform) and associated service providers, who are contractually bound to protect your data.
  • Legal Compliance: When required by law, court order, or government authority.
  • Business Transfer: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.

All third parties with whom we share data are required to handle it in accordance with applicable data protection laws.

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience and analyse website traffic. Cookies are small text files stored on your device.

We use the following types of cookies:

  • Essential Cookies: Required for the website to function (e.g., shopping cart, session management).
  • Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
  • Marketing Cookies: Used to show you relevant advertisements on other platforms (e.g., Meta Pixel, Google Ads).

You may disable cookies through your browser settings; however, this may affect certain features of the website. By continuing to use our site, you consent to the use of cookies as described above.

Payment Security

All payment transactions on www.brida.in are processed through PCI-DSS-compliant payment gateways. We do not store your credit/debit card information on our servers.

All data transmitted between your browser and our website is encrypted using SSL (Secure Socket Layer) technology.

Your Rights

You have the following rights with respect to your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request correction of inaccurate or incomplete data.
  • Deletion: Request deletion of your data, subject to legal retention requirements.
  • Opt-Out: Withdraw consent for marketing communications at any time.
  • Portability: Request your data in a structured, machine-readable format.

To exercise any of these rights, please contact us at bridacustomerservice@gmail.com. We will respond within 30 days.

Note: These rights are subject to applicable Indian laws including the Information Technology Act, 2000, and the Digital Personal Data Protection Act, 2023.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law. Order and transaction records are typically retained for a minimum of 7 years as per Indian accounting and tax regulations.

When data is no longer required, we securely delete or anonymise it.

Children's Privacy

Our website and services are intended for individuals aged 18 years and above. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal data, please contact us immediately and we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated policy will be posted on this page with a revised effective date. We encourage you to review this page periodically.

Continued use of our website after any changes constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us: